A copywriter has several job functions under their title. The main thing, however, is writing. Copywriters are experts in writing advertisements and creating persuasive ads or letters. They can produce brochures, news releases, website content, marketing plans, slogans, or even sales scripts for companies. Another title for a copywriter is “creative content provider”.
The fantastic thing about copywriting is that the field is expected to grow around 17 percent by the year 2020. With such a large growth opportunity, a career in this area is a great choice for those either looking to move up in their career or settle with something steady.
Copywriting has very competitive salaries, with an average salary being between $55,000 and $63,000 annually. Depending on the company or the experience, the wages could skyrocket. Copywriting is a great field to enter in under the umbrella of journalism.